Yahoo Mail lets e-mailers text-message to phones
SAN FRANCISCO (Reuters) - Yahoo Inc said on Sunday it was giving its e-mail users more ways to reach friends and online contacts by allowing them to trade messages with mobile phone users. The new e-mail-to-phone connection is one of the features the Internet media giant plans to add as it makes available to the more than 250 million Yahoo Mail users a new version of the world's most popular e-mail program in coming weeks. The Yahoo Mail overhaul is part of a drive to transform its e-mail franchise into more of a social activity that blends the convenience of instant communication with the implicit network of relationships found in one's online address book. Already this year Yahoo has been testing another feature that lets its e-mail users communicate using conventional e-mail or via instant messages using either Yahoo Messenger or Microsoft Live Messenger . "Our goal is to make (Yahoo) Mail a more social experience," John Kremer, vice president of Yahoo Mail, said i