Posts

Showing posts with the label US National Basketball Association

Google in talks with studios to make YouTube a money tree

Image
Glenn Chapman, San Francisco: Google is in behind-the-scenes talks with film and music studios trying to make newly acquired video-sharing website YouTube a gold mine, and not a lawsuit-generating black hole. While some analysts questioned the sanity of Google buying YouTube in a 1.65-billion-dollar stock deal, Internet insiders contend that Google is shrewdly manoeuvring on solid ground. “The Internet offers real opportunities for media companies to reach a wider, global audience and to interact more directly with users,” Google said. On the day the online search powerhouse bought superstar start-up YouTube it also announced deals with CBS, Sony, BMG, Vivendi Universal Music and Warner Group to feature their videos on the Internet. A number of studios have contacted Google to explore ways to cash-in on their shows, films or songs becoming Internet sensations. Google can shield itself from lawsuits by taking down copyrighted videos after the owners complain, according to attorney Jason